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Casper - The 2018 Winter Roundup Convention will be held Dec. 3-5 in Casper, Wyoming. The theme “Building Relationships” will bring together a variety of organizations and Wyoming Stock Growers Association (WSGA) membership to share ideas and best practices and to build camaraderie.

For over 146 years, WSGA has served the livestock business and families of Wyoming by protecting their economic, legislative, regulatory, judicial, environmental, custom and cultural interests. The convention focuses on education and networking for members across the state with discussions on agricultural, environmental issues and family succession planning.  

Pre-registration for the event is open until Nov. 28, with full-price registration being available after that date and on-site at the convention. 

The convention begins on Dec. 3 with the Progressive Rancher Forum, Make it With Wool Luncheon, a Shared Learning Workshop with the U.S. Forest Service and Bureau of Land Management and the Branding Iron Bar Reception. 

The convention continues Dec. 4 at an Opening General Session with a welcome from WSGA President Dennis Sun and discussion of opportunities for the Wyoming Beef Industry including value-added, export marketing and the use of Beef Chain. 

Dec. 4 will conclude with a reception and auction at 6:30 p.m., where live and silent auction items from across the state will be up for bid to support WSGA.

As the convention moves into Dec. 5, breakfast will begin with a legislative update for all convention attendees. The closing general session will follow with the topic of “Building Our Federal Relationships” with speakers from the Department of Interior, Environmental Protection Agency and U.S. Forest Service. 

Following the morning’s event, the WSGA Awards Luncheon will feature Wyoming’s Gov. Matt Mead. 

Convention will conclude with the WSGA membership meeting on following the luncheon afternoon.

Pre-registration, trade show applications, and sponsorship applications are also available on the website. 

“We look forward to seeing you at the 2018 Winter Roundup, Dec. 3-5 in Casper,” comments WSGA’s leadership and staff.

Rapid City, S.D. – The Black Hills Stock Show and Rodeo recently celebrated its 55th year, returning to Rapid City, S.D. for a 10-day run from Jan. 25 – Feb. 3. Events were held at both the Rushmore Plaza Civic Center downtown at the Kjerstad Event Center at the Central States Fairgrounds.

The Black Hills Stocks Show (BHSS), originally called the Black Hills Winter Show, began in 1959. Held at the fairgrounds, in was a creation of the Chamber of Commerce Ag Committee. That year, three breeds of cattle were features – Angus, Hereford and Shorthorn. More breeds were added year after year, and in 1966, the Chamber Ag Committee passed the reins to the Central States Fair. The name was then changed to its present title.

The first BHSS rodeo performance occurred in 1978 at the Rushmore Plaza Civic Center. Sutton Rodeo Company of Onida, S.D. and the Central State Fair combined to produce the event. 

In 1990, the civic center became the permanent home for the BHSS. In 1996, two contracts for the event were issued by that entity – one was received by Sutton Rodeo and the other by the Central States Fair.

Since those early beginnings, the Black Hills Stock Show and Rodeo has grown tremendously. There are now 10 breeds of cattle represented through shows and sales, a two-day horse sale, over 300 trade show vendors, several PRCA rodeos, plus high school rodeo showcases and bull riding-only events.

The PRCA Rodeo draws top contestants from around the country, as well as from Canada, and has been named “Best Large Indoor Rodeo of the Year” twice. It has been nominated for the award 15 times.

Sutton Rodeo keeps things entertaining for the audience. As if the rodeo action itself wasn’t enough, each year, the Suttons feature specialty acts that perform during the rodeo events. This year, the “Rodeo Girls,” a trio of trick and Roman riding women and their highly trained horses, entertained crowds. In years past, acts have included Whiplash the Cowboy Monkey, the One-Arm Bandit and the Priefert Draft Hitch.

Last year’s BHSS brought 330,000 people to Rapid City, S.D. and pumped an estimated $22 million into the local economy. 

Melissa Burke is a correspondent for the Wyoming Livestock Roundup. Send comments on this article to This email address is being protected from spambots. You need JavaScript enabled to view it..

Torrington – Greg Peterson of the Peterson Farm Brothers parody trio and agricultural advocacy group, spoke at Eastern Wyoming College (EWC) in Torrington April 23. 

The Peterson Farm Brothers’ fame started with a parody video called, “I’m Farming and I Grow It,” a parody of the famous song by LMFAO’s “I’m Sexy and I Know It.”

The brothers had no idea that their video was going to be so popular and go viral within days of them posting it to YouTube. 

“We originally thought it was just going to be a funny home video,” described Peterson. 

“We didn’t know the rest of the world would think it was so funny and go viral like it did,” continues Peterson. “It really goes to show the power of social media and the power of YouTube.”

Idea

They originally had made the video to show their friends that farming is cool, to help educate them about what farming is really all about and to help offset some of the misnomers on the internet portraying farming as bad. 

The brothers had expected a maximum of 50,000 views for their video, not the explosion of attention to it that they received. Today, the video has about 9 million views. 

“One day I went browsing on YouTube, looking at the most viewed videos, and the most viewed videos on YouTube are all music videos,” described Peterson. “I started thinking to myself, why are there no music videos about farming? What a great way to communicate what we are doing.”

‘Farmer Style’

After six months of the release “I’m Farming and I Grow It,” the Peterson brothers started getting asked when they were going to do another song. 

They chose the worldwide popular song “Gangnam Style” by South Korean musician Psy and created “Farmer Style.”

“We didn’t really know what to expect with the second video. Obviously our expectations were a little higher,” commented Peterson. “We had quite the following on Facebook, and we had a lot quicker start with ‘Farmer Style,’ but we didn’t think this one was going to surpass ‘I’m Farming and I Grow It.’”

“Farmer Style” received 1 million views in the first 24 hours of its debut and over 10 million views in the first week. Currently, the video has 15 million views on YouTube and has reached people in over 230 countries. 

“Our parody was named one of the top five parodies of ‘Gangnam Style’ on the internet,” notes Peterson. “We also ended up getting a lot of urban consumers watching it. That was our goal – to draw some of the people who wouldn’t normally watch our videos.”

Other parody videos

The Peterson Farm brothers have a total of five parody videos with the other three being “A Fresh Breath of Farm Air,” from the theme song Fresh Prince of Bel Air, “Chore” from Katy Perry’s “Roar” and “Bale” from AWOLNATION’s “Sail.”

The equipment the brothers use to film their videos started on the family’s hand-held Kodak high definition video camera, but with the past four videos, they used their Samsung Galaxy cellphones. 

“Pretty much anyone has the potential now, if they have a smartphone, to make a YouTube video,” stated Peterson. “There’s so many different YouTube videos out there that a person can make, and they probably have the tools, whether they realize it or not.”

Advocating

“I think it’s important to get out there and do something because if we all work together to advocate we can get a lot done, and if we’re not telling our stories someone else will,” stated Peterson. 

“With our videos, people were starting to make the connection that farmers make the food we all eat, and we realized there’s a lot of work to do to bridge that gap between the consumer and the producer,” explained Peterson. 

“That’s become our mission now as we make more videos. We really try to educate as well as entertain,” said Peterson. “It’s not just about making people laugh. it’s about making people think and appreciate farmers and what they’re doing.”

Personal conversations

For individuals who are not well versed in social media, Peterson says that by just starting to tell their story, it may have more of an impact than they realize. 

“It’s pretty neat to think about how our videos went viral, but a personal conversation with someone can also go viral,” stated Peterson. “By telling one person about how passionate they are about feeding the world and growing food, those people can then go tell more people.” 

“I think individual conversations can make a deeper impact than someone watching our videos,” said Peterson. 

He continues, “When someone is watching our videos, it may make them think, may even make them laugh or change this opinion a little bit, but if somebody tells someone their personal testimony about why they are passionate about agriculture, I think that can really have an impact.”

Madeline Robinson is the editor of the Wyoming Livestock Roundup and can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

SIDEBAR:

Timeline of the parody song “I’m Farming and I Grow It” impact

June 25

The Peterson’s video is posted to YouTube and has 1,000 views.

June 26

The Peterson brothers have their first media interview, and the video has 20,000 views.

June 27

Multiple statewide media and TV crews interview the Peterson brothers about the video, and the video now has 150,000 views.

June 28

The Peteron brothers receive a call from Fox News and fly to New York City, N.Y. for an interview. Their video has 500,000 views.

June 29

Fox News interviews the Peterson brothers. The video has 1 million views.

June 30

The Peterson brothers are back home working on the farm, and the video reaches 3 million views. 

July 2

The Associated Press publishes a story about the brothers and Yahoo.com, USA Today and L.A. Times picks up the story. Their video reaches 5 million views. 

Song success – The Peterson Farm Brothers had no idea their parody video would be such a success and have the wide reach it did. They made the song to show their friends that farming is cool and only expected to get a maximum of 50,000 views. 

 



Beginning in 1973, the Agriculture Council of America (ACA) launched the National Ag Day program, and since then, the organization has promoted the celebration of the agriculture industry in mid-March during National Ag Week, which is March 10-16 this year.

ACA says, “We believe every American should understand how food and fiber products are produced; appreciate the role agriculture plays in providing safe, abundant and affordable products; value the essential role of agriculture in maintaining a strong economy; and acknowledge and consider career opportunities in the agriculture, food and fiber industry.”
In 2019, National Ag Day celebrations surround the theme, “Agriculture: Food for Life.” The 46th anniversary event will specifically recognize that each American farmer feeds about 165 people, and agriculture products are America’s number one export. At the same time, new technology means farmers are more environmentally friendly than ever before. 

“Today is really about recognizing the role of agriculture and celebrating it,” says ACA.

To celebrate National Ag Day, the Wyoming Livestock Roundup wants to see your favorite photos from the farm, ranch or your ag business. E-mail photos to This email address is being protected from spambots. You need JavaScript enabled to view it., mail them to PO Box 850, Casper, WY 82602 or text them to 307-254-2473 to show us what ag looks like in your life. Submissions will be printed in the March 16 and March 23 editions of the Roundup. Call 307-234-2700 with questions. 

Douglas – “The main reason we started this expo was we are losing all of our young people,” said Connie Taylor, founder of the Big Wyoming Horse Expo. “There are too many other things for them to do, and there’s just not the interest in the horses anymore.”

The Fifth Big Wyoming Horse Expo took place April 25-27 in Douglas at the Pepsi Equine Center on the Wyoming State Fairgrounds. 

“We just thought it was something Wyoming needed,” said Taylor. “Wyoming is the Cowboy State, and we have to have something for horses.”

Horse expo

“We had a horse club, and we decided we needed some new blood and something to do. That’s when we came up with the idea to have a Wyoming Horse Expo,” described Taylor. 

This year’s expo held clinics with Julie Goodnight, Tom Hagwood, Cody Harrison, George Faris and Erin Mullane. 

Miss Rodeo Wyoming Desiree Bridges also made an appearance and helped out with the expo’s festivities. 

The expo also held talks about correct saddle fitting, pre-purchase exams, horseshoeing, giving shots, when to call the vet, massage and cold laser therapy, Wyoming Brand Inspector and brand regulations and a stock dog demo. 

Youth judging contest

One of the bigger events at the Big Wyoming Horse Expo was the Youth Judging Contest, which had a turnout of 44 4-H members from seven counties in the state – a large increase from the 27 contestants seen last year at the contest. 

“We want to promote kids, and we want them to be able to do the 4-H judging. That brings a lot of kids in,” commented Taylor.

“We don’t charge anybody to come and watch,” stated Taylor. “In most places its $20 to $30 for expos and that’s just to watch, then to participate it’s more. We try to keep the price down so we can get more people interested.”

Wyoming people

“When we started the expo, we wanted to help the horse business, Wyoming people and kids and Wyoming products,” stated Taylor. “Overall, we are just trying to promote Wyoming in the equine industry.”

“We have lots of neat people in Wyoming who do a lot of things, but nobody knows about them,” noted Taylor. “So that’s what we try to do. We get mostly Wyoming people, but we do use a few out of state people as well, like this year with Julie Goodnight.”

“We have vendors from all over the state and a few out of state, too,” added Taylor. “A lot of the vendors and horse people have been here every year for the expo, and this year we’ve have more vendors than we’ve ever had.” 

Taylor mentioned she is always on the lookout for Wyoming people to attend and be one of the speakers in the next year’s expo. 

Advertising

The horse expo assembles a book for the expo detailing all of the events, biographies on the clinicians and speakers, as well as advertising. 

“We put the expo book together all ourselves and do all of the ads, as well,” commented Taylor. “We sell advertising to help pay for the book, and the Converse County Tourism Board gives us a grant to help put on the expo.”

“We charge for the stalls and sell the sawdust and advertising. That’s how we pay for this,” mentioned Taylor. “All of our help at the expo is on a volunteer basis, except for we pay for one clinician every year, generally. Everybody else is here strictly on their own.” 

Attendees

Taylor recalls 500 to 600 people during the first year of the expo and projects this year had the best turnout of attendees the expo had ever had. 

“With each year of the expo, it’s grows a little, maybe by 50 people, but it still grows,” stated Taylor. “The first time we held the expo it was for two days, and then we did a full three days. That was too much because people can’t get off work, so we went to 2.5 days.” 

“Generally Saturday is our biggest day, and it depends on the weather if people will attend Sunday, as well,” commented Taylor. 

Expo activities 

“The expo is for everybody, and we don’t care what kind of horse they have,” explained Taylor. “We want all breeds. We’re not catering to any one breed – it’s for the minis to the drafts.” 

The expo also hosts a Parade of Horses, Stallions, Private Treaty Sale Horses, Drill Team and, at the closing of each night, they announce the winners of a daily 50/50 Raffle. 

“During the parade, they announce each breed and tell a little about each breed that comes in,” explained Taylor. “If it’s a sale horse, we give them a few minutes while the announcer reads a write-up about the horse while the owner rides them.”

Taylor adds, “We try to do anything that we can to help people promote their horses.”

“Most of the vendors and people who advertise with us donate something to give away,” said Taylor, “so every night before we close, we have the 50/50 Raffle where we draw names for all the prizes.”

Madeline Robinson is the editor of the Wyoming Livestock Roundup and can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..