Western enthusiasts gather in South Dakota for Black Hills Stock Show and Rodeo
Youth exhibitors, rodeo athletes, horse owners and other Western enthusiasts gathered in Rapid City, S.D. for the 66th Annual Black Hills Stock Show (BHSS) and Rodeo Jan. 26-Feb. 3 for two whirlwind weeks of action.
Hosting roughly 120 events, ranging from elite horse sales to cattle shows and concerts to rodeos, BHSS is the second largest gathering in the state of South Dakota, following the Sturgis Motorcycle Rally, with an estimated 331,000 people and 300 vendors in attendance.
According to the BHSS website, an economic impact study, conducted in 2012, found the event brings in $21.9 million dollars, with a direct economic impact of $15.2 million.
“Today, the traditions of BHSS continue with 10 breeds of cattle sales, a two-day horse sale, the Hutchinson Western Stallion Row and seminars to encourage both livestock producers, horse enthusiasts and others to enjoy the Western extravaganza,” reads the website.