Midland Bull Test welcomes return of old friends, new customers to 2018 sale

Dear Friends,

With anticipation, excitement and humility, the Williams and McDonnell Families personally invite you to join us for the Midland Bull Test (MBT) sales April 5-6, 2018. We are truly excited to introduce “The Final Sort” Bull Sale at Midland. Please be assured that the offering at “The Final Sort” Bull Sale is exactly that, because we sift them again and again. Here lies the process that embodies the very purpose of Midland. 

Consignors enter their top cut of bulls to Midland. We let them write their own stories. Their performance throughout the test determines whether they will clear hurdle after hurdle to be considered for the “Final Sort Sale.” 

In this era of genomics and EPDs that we once only dreamed of, one can be overwhelmed with the amount of data available these days. One thing remains the same however, actual performance with measured efficiency is the true test of progress. Producers must be careful of selecting for extremes without knowing the inputs required to maintain these cattle. Input costs are going to be the deciding factor for the commercial cattleman in the coming years. 

Midland strives to keep the commercial cattleman’s interest as a top priority when selecting criteria to publish. We use the economically relevant traits for the commercial cattleman in the overall MBT Index to determine the sale order. Midland is acutely conscious that dam and grand dam production records help the commercial cattleman to identify bulls derived from cattle who have stood the test of time. 

It is our pleasure and honor to work with so many progressive minded consignors striving to improve their herd with each passing generation of cattle. We realize selecting bulls for your herd is one of the most important decisions made for your operation each year. We focus on making bull buying an objective process in order to enhance your success. 

We welcome past and new customers to come and view the bulls at any time. Committed to your success, we look forward to cultivating many more relationships with past and new customers. 

Thank you,

Steve Williams

Midland Bull Test