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National Livestock Credit purchases Superior Livestock Auction

by Wyoming Livestock Roundup

In a move on May 10, National Livestock Credit announced that they had purchased Superior Livestock Auction, Inc.

The merge was “a long time coming,” according to Danny Jones, president of Superior Livestock Auction, LLC in an interview, who added, “We have looked forward to this day for a long time.”

“Our interest in Superior is not to change Superior,” Jones commented. “Our interest in Superior is to further enable Superior to continue to do what they’ve always been able to do.”

Company values

Because many of their company values are similar, Jones noted that Superior and National Livestock fit well together. 

In the past each company has worked to support their customers and the beef industry. They plan to continue the tradition moving into the future. 

“First and foremost is the success of our customers in the beef industry,” he explained. “Both companies have a real commitment to the success of their customer and to the success of the beef industry in America.”

“The two companies share a common bond, a commitment to serve the United States cattle industry with the best products and services available. We believe that by joining forces, we can further serve the industry,” he added.

Revolutionizing markets

National Livestock Credit was formed in 1932 with the goal of improving the ability of producers to market and finance livestock, and in turn improve potential profitability of producers.

In 1987, Superior Livestock Auction, Inc. was founded, introducing satellite video marketing to the cattle industry. Today, the company markets over 1 million head of cattle each year and is the largest livestock auction in the U.S.

“Really, Superior is looked to as the leaders in the industry to establish markets,” said Jones, adding that the market also brings the public auction to a national stage, providing individual ranchers more opportunity.

Jim Odle, co-founder and general manager of Superior Livestock Auction, commented, “I have had the privilege of meeting and getting to know Robert York and Danny Jones from National, and I truly believe that National is the ideal ownership group for Superior Livestock Auction.” 

“We share common goals and values, and we look forward to working with them as we move forward to continue our legacy in the livestock marketing industry,” Odle continued.

Robert York, president and CEO of National, added, “We have admired the business model of Superior for many years. We have often had the opportunity to work with many of the representatives and employees of Superior since we share many mutual customer relationships.” 

Working together

In joining forces, Jones noted that they feel they can further service the industry.

“What the Superior family has promoted and accomplished over the last few years in incredible,” he said. “We want to see that continue and give the kind of support it needs to continue across generations. It can be something that people can continue to count on for decades to come.”

York added, “We have always viewed Superior as a company comprised of hard working people with the strongest integrity and we believe they work every day to achieve higher profits for their buyers and sellers. We couldn’t be more pleased to join forces.”

Jones further commented that the Superior family is an all-American group of people representing an all-American company.

“The values Superior holds are similar to those that are held in National Livestock, and they are values we want to continue to promote,” he commented. “We are so happy to be a part of the Superior family. We look forward to the decades and generations to come of a relationship that will be positive to the beef industry, and buyers and sellers alike.”

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Saige Albert, managing editor of the Wyoming Livestock Roundup, compiled this article. Send comments on this article to

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